"Na man you be!"

This mindset has sent millions of Nigerian men to early graves, led them to prison, fueled drug addiction, broken families, and shattered their mental health.
The facade of the “alpha male” mentality, combined with socioeconomic pressures and cultural expectations, has contributed to the low life expectancy of African men. It has also made them more vulnerable to preventable diseases and health challenges.
Why This Happens ?
Alpha Mentality:
The pressure to appear strong and invincible often prevents men from seeking help or addressing health issues.
Socioeconomic Pressure:
The burden of
providing for families in tough
economic conditions leads to chronic stress and neglect of self-care.
Cultural Constructs:
Traditional norms discourage men from expressing
vulnerability
or prioritizing their health.
The Consequences
Shorter life expectancy.
Higher rates of preventable
diseases like
hypertension, diabetes, and prostate cancer.
Broken families and lost
potential.
It’s Time for Change!
Join the movement to break the cycle.
Take control of your health,
connect with a supportive community
and
redefine what it means to be a strong African man.
Join The Movement

Live Healthy, Age Well.
Key Benefits of Joining
Innovative Tools
Track your health and set
achievable goals.
Supportive Community:
Connect with men on the same journey.
Mindset Shifts:
Learn science backed
strategies to
improve your mental and physical health from our weekly newsletter, subject matter expert in the health industry and community members.